If you are a web design company, or bigcommerce design company, and have not yet thought about offering seo services for your company, perhaps you should.

If you are unfamiliar with seo, it is a series of practices to increase a websites’ visibility in the search engine ranking through free or “organic” search. As a web design company, you are likely to be aware of the high level of competition and need for differentiation in your field, and seo services could be that leg up that you need.

According to Pew Internet, 58 percent of people have researched a service or product online. That 58 percent of people could be clients that are not finding your business if you are low in the search rankings. Of those 58 percent of users, 42 percent of them click on the top link. If you are not even on the first page, chances are you will be overshadowed by your high ranking competitors, no matter how professional web design is, or how great your web design company is at customer service

An organic search engine CTR (click through rate) is an excellent way to measure user interaction and engagement on the Internet, or how often people are clicking your page. A great way to get users to your page is through original, unique content. You can either enlist the help of a blog writing service, or generate thoughtful content on your own.

Making sure your professional website is mobile friendly is also a key aspect of keeping consumers on your web page, as the number of consumers browsing the Internet has dramatically increased in recent years. 61 percent of customers who visit a mobile unfriendly site are likely to get frustrated enough to abandon that site, and go to a competitor’s site.

As a professional website development company, your need to distinguish yourself from your competitors is imperative to successfully be on the same level as your web design company competitors. Write engaging, original content, create mobile friendly sights, and measure CTR to help raise your rankings.