The places you go, the topics you view, and the private information that you input over the internet including things as sensitive as credit card information may all be up for grabs due to the nature of the web itself unless you impart a program utilizing competitive software by utilizing it in a way where it can hide IP addresses and ultimately allow for anonymous browsing anytime. For a business, the concept of brand protection is one that will see you implementing the highest measures in security to preserve the reputation and integrity of your business and there is no better way to do this than through software that allows for anonymous browsing. Whether you own a large or small business, chances are that you will have many employees constantly utilizing the internet and if you do not employ some sort of program to support corporate privacy through the use of anonymous browsing, then you are simply putting the most intimate information about your business belly up to be on display for everyone. Why Johnny Cannot Opt Out is a study that Carnegie Mellon University published in 2011 stating that 90 percent of the best anti tracking systems were riddled with usability flaws and this is why you need to be choosy when you are gunning for online privacy software. Your company’s reputation could ultimately be at stake based on the software that you purchase which is why you will want to choose it very wisely. By finding software that has a proper reputation and quality revues, you will feel more comfortable with using it to initiate anonymous browsing. The use of anonymous browsing is going to help to keep you out of the spotlight. It will also help to prevent snoops and thieves from stealing crucial information. The wrong info in the wrong hands could damage your business. In 2000 73 percent of all internet users came from just ten different countries, but by 2010, that number dropped to 60 percent with over ninety five countries boasting more than a million internet users. With such a global community, threats are more visible than ever. Your company must take great care to remain anonymous from them. Being able to surf the web without scrutiny will make your business stronger. You will find that you can explore any area of the internet that you need to without fear. This will help your company to become a world leader instead of merely being on display.