Pew Internet reports that 58 percent of people have researched a service or product online. While 80 percent of search users report that they generally ignore sponsored links on search results pages and more than 75 percent of search users prefer organic links instead of paid search results, there are benefits to all types of web marketing. With help from a quality Atlanta SEO company or PPC management service provider, you can ensure that you have the SEO or pay per click management that you need to be as successful as possible online.

As search and email are still the most popular online activities, the best marketers focus on these two areas. Goto.com is credited for creating the concept of the PPC model in 1998. Since then, pay per click management tactics have come a long way with the advancement of technology and marketing software. It is important that you find the proper source for marketing help so you can maximize your return from the investment you make into these services.

Compare several different providers of pay per click management to find the right company. Excellent PPC professionals know how to get your links seen by search users, which will increase the number of people that visit your site. Good PPC will improve your sales and make your business more successful.