The global online population stands at 2.095 billion. That means you, a marketer for small businesses, have 2.095 billion eyeballs to compete for. But how can you do it? One way is to become an outsource SEO reseller. Another is through social media. Both can help increase the visibility your client needs to attract as many customers as possible.

Becoming an outsource seo reseller saves time and money for the marketer. Time because the marketer often invests so much time in an optimum SEO strategy. Money because a marketer often requires in house staff to execute SEO. By becoming an outsource SEO reseller, a marketer is outsourcing SEO to an SEO reseller program. These SEO reseller programs pool other outsource SEO resellers and their resources, and invest in the best trained staff and latest technology.

Often, those who become outsource SEO resellers can use Seo programs to increase organic ranking. Take web directory rankings, which search engines often read. These directories list sites by category and subcategory, but does not feature keywords, and is therefore not a search engine. Those who become outsource SEO resellers can leverage their third party expertise to get on the best directories, and achieve better organic rankings.

Another way outsource SEO resellers can increase organic rankings and sales is through social media. Social media is a giant conversation between business and customers, and has been useful in capturing leads. At least 43 percent of small businesses spent six or more hours each week on social media sites, and for every business that decreased their budget in the past year, four have increased it.

Marketers have a unique opportunity, as many businesses are electing not to manage social media. In 2011, 45 percent of businesses outsourced social media, up from 38 percent the previous year. Clearly, marketers have an advantage in this.

Marketers have a number of tools to help increase web visibility. One is to become an outsource SEO reseller. Another is to offer social media services. Both can help businesses achieve their goals of increasing web visibility.