Archive for June 3, 2012
Real estate is a competitive world. Real estate agents are constantly marketing their properties to the widest audience possible so that they can get their listings in front of the people who want them most. And while traditional methods have worked over the years, with the rise in use of mobile devices there has been an uptick in the use of real estate mobile marketing services for many of these professionals … and rightfully so. With real estate mobile marketing, agents can make information on their properties available to a worldwide audience in an instant. No demographic is left out of the mix because these properties are available to anyone at any time. This often is done through mobile texting services, but it also can incorporate hugely successful QR codes as well. For real estate agents, the nice thing about real estate mobile marketing is that it is inexpensive. With some software or a simple download, agents can instantly upload their listings and make them available on the web. Users can check their phones or send texts to a specific address to get more information on a property instantly. This software is extremely affordable and extremely effective at getting information in prospective clients’ hands. Another benefit of real estate mobile marketing is that it is reactive. While many forms of real estate marketing involve a lot of front-end work for agents, with real estate mobile marketing most of the information is requested by people who are sincerely interested in a property. This can eliminate potential buyers who have little to no interest in a property, which can save time for agents as well. They will not need to waste their time taking clients around who do not really want to see a property; instead, they will be giving pertinent information to those who might actually purchase it. With real estate mobile marketing, agents also can free up their time to focus on serious clients. Most of the work is automatic, meaning that once a person sends a text information on a property is automatically sent. The agent does not have to do anything, which makes it easier for this professional to go about business as usual. Real estate mobile marketing also allows agents to better track their properties. They can see how many hits they have on a particular property. They also can quickly gauge how effective their real estate mobile marketing program is.